If customers do not recommend your product, then there is something wrong with it. You need to improve it further. Customer recommendation is the highest level of achievement a product can get. People trust each other’s views more than they do any marketing communication or market rating. Moreover, it is the most effective, low-cost and guaranteed marketing strategy.
Recommending a good product is like an act of friendship. It is unbiased, unsolicited and unselfish and hence it helps build confidence that the product must be really good. It also means that a customer has liked your product sufficiently to recommend it to his friends and is willing to risk the trust they place in him.
Every customer knows people who need the same product, so, making a recommendation is easy and hassle-free. A customer buys a product for one of two reasons: because he likes it or because someone he knows likes it and has recommended it. This recommendation could be one-to-one or because millions of people have been using it for generations till now. Companies become great and successful over years only because of the second reason. Two of the largest internet businesses based on search and social networking were built purely on customer recommendation. This is also known as a product going viral.
Written by Rudrajeet Desai